Real expertise to help you get real results.

With sessions led by leaders from every sector of the industry, you’ll leave with actionable ways to do your job even better.

Agenda

7:30am – 8:30am

Breakfast & Solutions Showcase Open

8:30am – 10:25pm

General Session: Welcome to the New School of Marketing

Welcome to the New School of Marketing. The Coming of a New Era in Marketing

Scott Olrich, President, Marketing and Platform, Responsys

A marketing sea change is upon us. For decades "the campaign" has been the center of the marketing universe. But today, the customer, not the campaign, is firmly in the driver's seat, and marketers face a stark choice: either cling to campaign centric methods and live with ever declining customer engagement and revenues, or re-orient your business around building lasting individual relationships with the customer. Hear Scott Olrich and marketing leaders from Whole Foods Market, John Deere, National Geographic and other leading brands discuss how companies are evolving in the Customer Era of marketing.

Fireside chat with Jamie Nordstrom and Pat Connolly: Evolving with Customers' Changing Expectations

Jamie Nordstrom, President, Nordstrom Direct
Pat Connolly, Director, Executive Vice President and Chief Marketing Officer, Williams-Sonoma
Dan Springer, CEO, Responsys

Topic of fireside chat: As the pace of change accelerates and e-commerce and technology play an increasingly important role in how customers are defining service, Jamie Nordstrom and Pat Connolly will share insights into how Nordstrom and Williams-Sonoma are working to move from customer-focused to truly customer-led retailers across channels.

nordstrom

The Future of the Interact Marketing Cloud

Steve Krause, SVP Product, Responsys
Manish Bhatt, SVP Direct Business and eBusiness, MetLife
Timothy O’Brien, Group Manager Digital Communications, Intuit
Jamie Frech, Director, Customer Relationship Marketing, Orbitz

A new era of marketing requires a new technology platform. It's time to unveil the first true Customer Interaction Platform. Get a sneak peek of the brand new Interact Profile, see where display is headed in the Customer Era, and wrap your head around amazing mobile technology like push messaging and Apple Passbook.

metlife intuit orbitz

10:25am – 10:45am

Break & Solutions Showcase Open

10:45am – 12:30pm

Industry Perspective: Can’t Buy Me Like

Bob Garfield – Author, Columnist, Radio Host & Industry Guru

If there’s anyone who’s seen where the marketing industry has been and can forecast where it’s headed, it’s Bob Garfield. He’s a co-host of On the Media on NPR, a columnist for 30-plus years on the subjects of media and marketing for The Guardian and MediaPost. In his latest book, Can’t Buy Me Like, (Bob’s 5th) he paints the apparent choice for marketers between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. But the best brands have figured out a better way. And you can learn from their approach.

12:30pm – 1:45pm

Networking Lunch

1:45pm – 2:30pm

New School Breakouts Begin

Interact is all about empowering you to move marketing forward at your company. Move from the inspirational keynotes straight into your choice of more than 30 breakout sessions throughout the conference. You’ll leave with a tailored set of actionable strategies to take your company’s program to new levels.

2:30pm – 3:00pm

Solutions Showcase Open

3:00pm – 3:45pm

New School Breakouts

3:45pm – 4:00pm

Solutions Showcase Open

4:00pm – 4:45pm

New School Breakouts

5:00pm – 5:45pm

General Session: Inspiration in the Face of a Crisis
Captain Chesley B. “Sully” Sullenberger
Inspiration in the Face of a Crisis
Captain Chesley B. “Sully” Sullenberger

Captain Sullenberger is a true American hero whose expertise and actions saved the lives of his passengers and countless souls on the ground. From his early career as a fighter pilot in the U.S. Air Force, to his ongoing work in commercial aviation as a pilot and safety trainer, Sully’s life-long pursuit of learning and investing in himself shows the importance of education and preparedness, and illustrates that true leaders must always lead by example. His story shows the positive outcomes of having a daily devotion to duty. Sully will challenge and inspire you and your teams to establish a foundation of passion for your work, build trust in each other, and commit to always reaching for the highest standards.

5:45pm – 8:00pm

Networking Reception & Entertainment

8:30pm – 10:30pm

Private Concert
Michael Franti
Michael Franti

“Music is sunshine,” says Michael Franti, one of the most positive and conscious artists in music today. And what better way to wrap up Interact Day 1 than with a front row seat to see the musician that’s “Known for mixing rock, rap, reggae, soul and other styles into a musical gumbo all his own.”

Franti first formed Spearhead in the mid-90’s, and increasingly in recent years, he’s found his own voice musically and his own organic brand of popular success. Franti and Spearhead’s last album, 2008’s All Rebel Rockers, recorded in Jamaica with legendary producers and players Sly & Robbie, became the biggest hit of Franti’s career, hitting the Top 40 on the Billboard 200, and yielded his biggest hit, the Top 20 “Say Hey (I Love You).”

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

The future of display has arrived: Making display interactions part of every customer journey

Say hello to Display for the Customer Era. Rather than carpet bombing anonymous web visitors with irrelevant (and expensive) messages, there's finally a way to personalize display ads for specific individual customers and prospects using your own email behavior, web behavior, and CRM data. Learn how leading brands are rolling out Relationship Retargeting as a powerful extension of their email, mobile and social campaigns.

1800Contacts

Date: Wednesday, May 22
Time: 4:00pm – 4:45pm

The future of display has arrived: Making display interactions part of every customer journey

Say hello to Display for the Customer Era. Rather than carpet bombing anonymous web visitors with irrelevant (and expensive) messages, there's finally a way to personalize display ads for specific individual customers and prospects using your own email behavior, web behavior, and CRM data. Learn how leading brands are rolling out Relationship Retargeting as a powerful extension of their email, mobile and social campaigns.

1800Contacts

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

The New School retail marketer: Your playbook for rolling out the best retail marketing strategies in the industry

Your customers are going mobile. The line is blurring between the online and offline shopping experience. Your customers are demanding more out of their relationship with you. Step up to the challenge. Learn the leading strategies to understanding them, reaching and engaging them wherever they are, and leading them down the path to conversion, loyalty, and high customer value.

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

Achieving Deliverability Nirvana: 5 Techniques to Reach the Inbox in 2013

Whether you have a current email delivery problem or just want to ensure your email keeps flowing to the inbox, this session will show you how to achieve long-term, sustainable inbox placement for all of your email programs. ISP filtering continues to evolve in 2013, and the old methods are being put to the test. You will leave this session armed with five specific action items you can implement as soon as you return to the office on Monday. Stop worrying and take control of the inbox.

!ndigo

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

Kill your marketing calendar. Moving from campaign led to customer led marketing with Interact Program

New School marketers are ditching a campaign-centric approach and building programs that are centered around their individual customers' needs, not the classic campaign calendar. In this session you'll hear from two New School Marketers who are making that transition happen in their companies and you'll learn how you can apply their strategies to your own organization.

National Geographic MetLife

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

The future of real-time intelligence

Digital analytics moves fast, but customers move faster—until now. Learn how to leverages rich and most importantly real-time data on each individual visitor to trigger marketing through Responsys when it matters most: at the exact moment customers are engaged with your email, mobile, social or online property.

WebtrendsOrbitz

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

Kill your marketing calendar. Moving from campaign led to customer led marketing with Interact Program

national geographicmetlife

Return Path featured session

Date: Wednesday, May 22
Time: 1:45pm – 2:30pm

The world has gone mobile. Have you? Making mobile interactions part of every customer journey

Mobile is an increasingly important part of the relationship that brands have with their customers, but many marketers are failing to gain insight from, or even track, these interactions. Learn how you can improve your understanding of mobile behavior and leverage that knowledge to create deeper relationships that drive incremental revenue for your brand.

Quicken Loans

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

The New School travel marketer: Your playbook for rolling out the most profitable travel marketing strategies in the industry

Take a journey to world-class marketing with Orbitz. Jamie Frech from Orbitz Worldwide and Ted Wham from Responsys have collaborated for nearly a half a decade on New School Marketer strategies and program infrastructure that drive results for the travel marketer. In this session they will share what has worked and provide a roadmap to get your program to "destination success".

Orbitz

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

The world has gone mobile. Have you? Making mobile interactions part of every customer journey

Mobile is an increasingly important part of the relationship that brands have with their customers, but many marketers are failing to gain insight from, or even track, these interactions. Learn how you can improve your understanding of mobile behavior and leverage that knowledge to create deeper relationships that drive incremental revenue for your brand.

Quicken Loans

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

The New School travel marketer: Your playbook for rolling out the most profitable travel marketing strategies in the industry

orbitz

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

Analytics for the customer era: Moving from campaign led to customer led analytics

Until you know what to do with it, your marketing data is nothing but numbers. It's time to make it into something more. Discover how to view analytics through a customer-focused lens, driving more relevant experiences for customers and higher revenue for your organization.

orbitz

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

Dynamic content: How to get personalized without losing your brand or your mind

New school marketers are speaking to their customers as individuals in highly automated, personalized fashion, but what do we need in place today in order to build a program that will scale as our customer conversations becoming increasingly unique? We'll look at ways to be smart about dynamic content while staying true to your brand.

Verizon Schwan's Home Service
Schwans

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

Content marketing is a two way street: B2C content marketing for consumers and employees

According to Econsultancy, the subject of Content Marketing is the #1 priority for digital marketers in 2013. Join Steve Olenski, Senior Content Strategist at Responsys and Rebecca Stuch, Customer Communications at Whole Foods Market as they discuss the current state of Content Marketing for B2C marketers and the unique ways Whole Foods Market uses Content Marketing to not only engage its customers, but also its employees.

Wholefoods

Date: Wednesday, May 22
Time: 3:00pm – 3:45pm

Email is getting smarter, are you? Why email intelligence is crucial to marketing success now

Today, marketers fall into one of two camps. There are those who use the most cutting-edge tools to gather email intelligence and use it to generate higher response and revenue. Then there is everyone else. If you want to be in the first camp, come to this session to:

  • Explore real-world examples of how smart marketers utilize insight into how reputation, engagement and best practices have become the key to successful email campaigns
  • Learn if and why your email campaign performance is dropping
  • Discover when your emails are landing in spam folders
  • Identify new trends and opportunities to stay relevant to your email subscribers

Return Path

Accelerating success: Partnering with the Responsys strategy team to dramaticallyup your digital marketing game.

Webtrends featured session
Delivering massive lead flow with the best marketing strategies in the industry

Date: Wednesday, May 22
Time: 4:00pm – 4:45pm

The New School B2B & big ticket marketer: The essential playbook for developing leads and maximizing opportunities

Gone are the days where the salesperson completely drove the sale from end to end. Today, the sale begins online, long before the buyer contacts your company. This presentation will discuss the essential playbook that B2B & Big Ticket marketers need to reinvent their strategies to build relationships with today's perpetually connected customers. You will learn how Grainger delivers on these strategies to develop more leads, maximize sales opportunities, and build strong relationships through key digital channels.

Grainger

Date: Wednesday, May 22
Time: 4:00pm – 4:45pm

Mobile interactions: Measuring the success of Responsive Design

Responsive design became the best solution for creating mobile versions of your email campaigns on the fly, but it's more time intensive and requires discipline. Learn from marketers who discovered the value responsive design gave their program, one even seeing mobile opens increase 40% after making their entire promotional program responsive!

REILinkedin

Date: Wednesday, May 22
Time: 4:00pm – 4:45pm

The rise of cross-channel preferences & compliance: Giving your customers a voice in your marketing while keeping clear of lawsuits

How can you track a single individual's profile across channels when your customers are changing preferences and permissions at multiple touchpoints? Join us and learn about a new solution that allows you to comply with privacy protection laws, deliver individualized customer experiences and drive revenue.

Thomson Reutersintuit

Date: Wednesday, May 22
Time: 4:00pm – 4:45pm

Creative at the intersection of strategy and technology

You have plenty of data about your customers and incredible technology to deliver the right message at the right time. Now you need your messages to be relevant and designed to lead the customer down the conversion path you have built for them. Burton Snowboards will tell you how partnering with Responsys Creative Services to focus on customer-centered design has led to increased engagement and conversion.

Burton

Date: Wednesday, May 22
Time: 4:00pm – 4:45pm

The Savvy Marketer's Secret Weapon: Marketing Intelligence

Say goodbye to "gut feel" marketing. By combining all customer data from your marketing systems, you have the marketing intelligence to reveal insights needed to plan, implement and measure campaigns that drive revenues – online and offline. Learn how retailers are transforming customer acquisition and loyalty by using PivotLink and Responsys to create advanced customer segments, pinpoint campaign timing and understand the value of every interaction throughout the buying cycle by channel and campaign.

PivotlinkFreshpair

PivotLink featured session

Date: Wednesday, May 22
Time: 8:30pm – 10:30pm

Interact Private Concert with Michael Franti

In the mid-Nineties, Franti first formed Spearhead, and increasingly in recent years, he's found his own voice musically and his own organic brand of popular success. Franti and Spearhead's last album, 2008's All Rebel Rockers, recorded in Jamaica with legendary producers and players Sly & Robbie, became the biggest hit of Franti's career, hitting the Top 40 on the Billboard 200, and yielded his biggest hit, the Top 20 "Say Hey (I Love You)."

"Music is sunshine," says Michael Franti, one of the most positive and conscious artists in music today. "Like sunshine, music is a powerful force that can instantly and almost chemically change your entire mood. Music gives us new energy and a stronger sense of purpose. Music is something you can't hold in your hands, smell it, taste it or even see it, yet somehow just coming together and feeling these little vibrations that tickle our eardrums can somehow lift us all up out of our most difficult moments in life to unimaginable heights."